The state of the media is an ever-changing beast. The newspaper is not exempt from this constant cycle of change as the industry experiments with new tactics. We love our glossy paper but our reality is digital. Thus, more and more people prefer to look for information of different kind in online newspapers.
First of all, let’s take a look at some of the advantages of e-papers. (1) The biggest advantage of e-papers has to be that they report news a lot faster than regular newspapers. (2) Another advantage of e-papers is that they are updated regularly. While standard newspapers are usually published once or maximum twice a day, e-papers are usually updated whenever there is something worth reporting. (3) One final advantage of e-papers over regular newspapers is that it saves a lot of time and money.
Despite having many advantages, e-papers also has many disadvantages that news organizations must consider. (1) Advertising overload – every advertiser wants consumer attention, and often there is simply too much information to digest. (2) Measurability – the statistics you are able to gather on your online advertising campaign are so immense that they can often become paralyzing. (3) Information is easy, knowledge is difficult – there are so many websites out there that it can be hard to identify the ones that will most effectively target your audience.
In order to help news organizations to improve their technical infrastructure, Smartdatics is offering technical implementations of the following services:
- Digital Marketing
- Newspaper Display Advertising
- Website for Mobile
- Content Enrichment Service
- News iSnap
- Database Setup and Maintenance
If you wish to have further inquiry, feel free to Contact Us